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Everything we do is based on the idea of making everyday training practical, hassle-free and fun. So, we develop our own products from concept to production. By challenging the limits of conventional equipment design, we are charting the future of anywhere exercise.
Our mission was to revolutionize adjustable dumbbells with a design that feels just like a traditional dumbbell. Mission accomplished: introducing the first adjustable dumbbell with an innovative rotating handle.
When STAIRMASTER discovered our revolutionary adjustable dumbbell, they wanted to create their own version using our patented technology. This led to our first major licensing agreement—a powerful endorsement of our engineering expertise. Built from our original blueprints, the innovative Twistlock dumbbell is still available through CORE FITNESS.
In 2012, we secured our second licensing agreement, this time with StarTrac, based on our revolutionary spin brake patent. The precision was astonishingly high, and an entirely new line of spin bikes was equipped with our solution.
In 2016, we introduced the second generation of FLEXBELL, redefining our approach to bring you unmatched quality and innovation. With complete control over development, production, and marketing, we perfected every detail—and the result was a breakthrough success.
To take adjustable dumbbells to the next level, we set out to solve a key challenge: achieving smooth 2 kg weight increments without cumbersome, add-on plates. After years of development, our solution exceeded all expectations. NÜOBELL was born—a groundbreaking innovation poised to set the global standard in adjustable dumbbells.
Using free weights helps you train in balance. With a dumbbell, you can move freely and challenge your muscles more than with one-dimensional ‘push-pull’ exercise equipment. And their accessible design means they can be used to reach any fitness goal, from strength training to stamina and conditioning, or all three.
Dumbbells are also incredibly simple to use, and now thanks to NÜOBELL, they’re just as easy to store. They’re also immensely durable, and their design never goes obsolete, unlike software dependent equipment that change regularly and rely on external systems.
Our product design leads the adjustable dumbbell category.
Smooth movements, durable materials, and attractive finishes.
And easy product support if you need it.
Our product design leads the adjustable dumbbell category.
Smooth movements, durable materials, and attractive finishes.
And easy product support if you need it.
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