NUO Athletics Recognized by Forbes for Innovation

– and why they outperform other equipment

We’re excited to share that NUO Athletics has been featured in Forbes. The article highlights our adjustable dumbbell NUOBELL, and for us, the recognition is meaningful because it reflects something we’ve believed from day one: NUOBELL is the world’s best adjustable dumbbell.

What started as an idea in Sweden many years ago has grown into global business, thanks to our customers, partners, and team who continue to push us forward.

Being featured by Forbes is an exciting milestone, but we see it less as a destination and more as encouragement to keep building. There’s still a lot ahead and we’re just getting started.

Read the full Forbes feature → [link]

DUMBBELLS ARE

FOR EVERYONE

Dumbbells. Those are just those little weights you see people using at the gym, right? Those things overzealous exercisers fling to the floor when they're feeling really good? Wrong. And also, right! Dumbbells might be mini, but they’re mighty. Think of them as the Swiss Army Knife of the fitness world – versatile, efficient, and super effective.

For example, using dumbbells is a great way to check off the US Department of Health’s recommended regimen of twice-weekly resistance training. They can be used at any fitness level and for a great number of different exercises. For focused training and whole-body workouts alike.

CAN I BUILD MUSCLE

WITH DUMBLLESS

One of the most common questions when it comes to dumbbells is: Can I build enough muscles and get strong using dumbbells? The straightforward answer is: yes.

Research* shows that training with free weights or machines can give you similar increases in muscle mass and strength. The important thing is to find what kind of training you enjoy the most and stick with it. So if you ever questioned whether you can build muscles with dumbbells, doubt no longer! These little miracles really do work.

However, building muscles should not be your only consideration when choosing workout equipment. As we’ll detail below, exercising with dumbbells has numerous benefits compared to other equipment.

HEADING PART 1

Subheading

On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.